As part of this new deal, the "Grumpy Cat" will appear in an online promotion for the cat food brand, extending a partnership it began with the cat in March for its Web videos series, "Will Kitty Play With It?" The cat will also receive a Friskies lifetime achievement award at the Friskies Award show on October 15.
"Signing on Grumpy Cat for a longer-term relationship allows Friskies to work with one of the biggest stars in the space," said Friskies brand manager, Shawn Brain. "It's a win-win for everyone-especially people who love watching cat videos and cat owners who love experiencing a variety of online cat content."
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