To celebrate new and improved formulas and packaging for many of its petfoods, Hill's Science Diet has began a Vets Know Best tour. The tour will travel around the US to share samples with pet owners and their pets.
During the stops, consumers will have the chance to learn about pet nutrition and Science Diet petfood at an interactive veterinary-like clinic. In addition to samples, the team will hand out coupons for free treats and wet foods along with animal-lover pins.
By Lindsay Beaton
As work continues on creating a new nutrition label that focuses on simplifying information for consumers, challenges remain.
By Tang Yu