Horn, a North American distributor of specialty ingredients, has announced a new partnership with DSM Nutritional Products (DSM), a manufacturer of vitamins, carotenoids, other nutritional ingredients and premixes, to better serve the pet industry in the U.S. and Canada. DSM’s full portfolio of nutritional products and custom premixes is now available to Horn for distribution within its Animal Wellness business unit.
“Horn’s business model is complementary to our goal of engaging in a deeper level with the pet industry,” said Jeff Alix, global marketing manager, pet nutrition, DSM. “Horn’s experienced and specialty-trained scientists are experts in all aspects of both the human and pet food industries. Our partnership with Horn doesn’t replace existing relationships, but rather, adds value and expands our reach and customer base.”
The Horn/DSM partnership upholds the companies’ mutual strategy to become a total solution provider for the pet industry, according to the two businesses. Horn's expertise in food science offers solutions into targeted sales channels within its Animal Wellness unit, and consultancy for concept inception, ingredient selection, and the development of new pet products. The availability of DSM’s custom premixes enhances Horn's pet ingredients portfolio. Customers now will have the opportunity to order custom pre-blend ingredients specific to their needs.
“Horn Animal Wellness is fortunate to partner with a global leader like DSM in the companion animal market,” said Lisa Alley-Zarkades, vice president, Horn. “Not only are our business models complementary, we share a passion for making a difference in the lives of our pets. Our new partnership also supports Horn's position to bring credible science behind the ingredients we sell.”
Horn and DSM Nutritional Products will be exhibiting at SupplySide West, November 14â€“16 at The Venetian & Sands Expo in Las Vegas, booth No. 25011 and 23024, respectively.
By Lindsay Beaton
Giving back is a significant part of the pet food industry, and companies focused on philanthropy want to make connections, not just donations.
By Ann Reus