Buyers include Johan Hoffmann, Hoffmann Capital A/S, acting Operations Manager Kim Madsen and CEO at Ultimate Petfood, Harry Larsen.
The previous owner, Hoffmann, started Arovit 42 years ago. Madsen, who has led the factory over the past five and a half years, will also help grow the company. Larsen, who in recent years has been developing the brand Ultimate Petfood, is also helping finance the deal. He will become sales and marketing director of the new company.
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As work continues on creating a new nutrition label that focuses on simplifying information for consumers, challenges remain.
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