The Honest Kitchen, a producer of human-grade petfood products, released a short brand film, in which employees' own pets deliver the company message by "talking" about ingredients, procurement, production and quality control.
The short film is shot inside The Honest Kitchen's company headquarters and on the streets of San Diego, California, USA, and was produced by Emota, a local digital story-telling agency. The film centers on the company's human-grade petfoods and also discusses health effects from other diets.
"We really felt that allowing our office dogs to do the talking would be a unique and fun way to get our story across," commented company founder and CEO, Lucy Postins. "Our pets are the focus of everything we do at The Honest Kitchen. They're the reason we choose to invest in better quality human-grade ingredients, and why we produce our recipes in a human food facility. The choices we make around product integrity and quality are centered squarely, around what is right for the health and wellbeing of pets because we believe they deserve to eat proper food that's healthy, natural and honest. So it makes perfect sense that they should be the ones to convey our message."
Pet owners want a lot from their pet food brands. They want primary proteins that suit what they believe is best for their animal. They want grains or they don't. They want something customized, but it has to be easy to understand.
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