The pet retail chain plans to specifically target fast-growing markets from Florida to Minnesota, including areas in Oklahoma, Nebraska, Missouri, Tennessee, Louisiana, Arkansas, Alabama, Mississippi, Georgia and Texas for franchise development. To prepare for the accelerated growth, executives invested in strengthening infrastructure, expanding the store support center team for both corporate and franchised stores, and introduced a new "neighborhood-centric" prototype. The chain also built a new 760,000-plus square-foot distribution center.
"One of the reasons for the continued heightened demand in the pet products industry is the humanization of pets," said Dave Bolen, president and CEO of Pet Supplies Plus. "We've responded to that trend by conveniently locating our stores in neighborhoods and making our stores friendly for the neighbors who want to bring their pets shopping. We've enhanced our shopping experience, emphasized made-in-the-USA pet consumables, natural and organic petfood and offered in-store pet services that drive traffic and customer loyalty. Now, we're looking to find business-savvy franchise partners who share a passion for pets who want to be an integral part of their community."