Click here for the full 33-page report on fiber in companion animal nutrition.
This is an exclusive online extra from Tim Phillips' article "Fiber focus", which first appeared in Petfood Industry in January 2008.
Make it simple, make it complex: the pet food dichotomy
Pet owners want a lot from their pet food brands. They want primary proteins that suit what they believe is best for their animal. They want grains or they don't. They want something customized, but it has to be easy to understand.
3 tips for sustainable pet food innovation
Constraints and crises, like those experienced in 2020, help drive innovation and sustainability offers context.