Vitakraft is streamlining its logistics in Europe. The company, based in Bremen/Germany, has already slimmed down its logistics center for Holland and Belgium as well as Poland and the Czech Republic. In Croatia and Slovenia, the company is now working with general forwarding agents that have their own warehousing for Vitakraft products.

Following the arrival of Deuerer as the main shareholder, Vitakraft has trimmed its range considerably in 2014 to around 2,000 instead of 3,000 articles. However, the company intends to continue operating as a full range supplier.