"We believe the best nutrition is personalized," says Purina. "That's why we want to work with you to deliver food tailored to your dog's unique profile. By combining your firsthand knowledge with Purina's expertise, we can work together to help keep your dog happy and healthy at each life stage."
Pet owners create an online profile that includes everything from basic information (age, breed size) to traits (activity level, coat condition, stool firmness). The profile can be modified at any time as the dog's needs change, and a 24/7 support team is available via phone, email or online chat to assist customers. Once a profile is completed, the food is made and shipped to the customer. Auto-reminders ensure that customers never run out of food.
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As work continues on creating a new nutrition label that focuses on simplifying information for consumers, challenges remain.
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