“Pamplona’s investment in PPF is the start of an exciting new phase of our company’s development,” said Attila Balogh, CEO, Partner in Pet Food Group. Under Advent’s stewardship. “PPF has gone from strength to strength, expanding across Europe into new categories and delivering excellent growth rates. We look forward to working with Pamplona as we start the next stage of our development, where we will look to continue organic growth while focusing on strategic acquisitions.”
Since Advent acquired the business in 2011, PPF has dynamically grown sales, predominantly through new products and innovation. The company has made significant investments in its industry-leading research and development and production capabilities in recent years, along with strategic acquisitions. This investment has enabled PPF to drive significant increases in sales, particularly through the launch of premium alucup and single-serve pouch products.
Pamplona is backing PPF’s current management team led by Balogh, who will become executive chairman, and will continue to invest in the business to support organic growth. The business plans to accelerate product innovation across its private label and branded offerings and will also look to grow through further innovations and acquisitions in Western and Central Europe. Pamplona has a strong track record of investing long-term capital in market-leading companies that are managed by exceptional management teams.
“PPF is one of Europe’s leading pet food producers. We look forward to working with Attila Balogh and his management team to grow the company further. PPF has a superb track-record of delivering organic growth and is a natural consolidator in the European pet food,” said Markus Noe-Nordberg, partner, Pamplona Capital Management.
PPF is one of Europe’s largest producers of private label wet and dry pet food, supplying the continent’s top retailers across 37 countries.
By Lindsay Beaton
Packaging continues to be a primary way for pet food companies to speak to their customers.
By Lindsay Beaton
Pet treat trends are largely following pet food trends as pet parents look to bond with their animals.