Urban Expositions has launched P3|Progressive Pet Products to take the place of the Backer Total Pet Expo in 2016.

P3|Progressive Pet Products will be held August 24-25, 2016, at Navy Pier in Chicago, Illinois, USA. Urban Expositions says P3 will deliver a forward-looking, fun trade show experience, pairing the market's newest pet products with exceptional educational programming and networking events.

The Urban Expositions team will work with pet industry veterans as well as relationships it has built through its strong portfolio of shows in the gift, souvenir and Halloween industries to provide access to a new base of retailers for pet industry vendors.

"We have a long history in the B2B space and plan to create a whole new trade show experience for Midwest pet industry professionals," says Courtney Muller, executive vice president, Urban Expositions. "By curating a product selection defined by new, emerging companies, showcasing it in Chicago's premier lakefront Navy Pier setting, and backing it with a festive, idea-inspiring show environment, we will offer an event where business is done - and everyone has fun doing it."