Charlee Bear Dog Products, maker of the original Charlee Bear Dog Treats and grain-free Bear Crunch Dog Treats, will sponsor FIDO Friendly magazine’s 7th annual Get Your Licks on Route 66 month-long pet adoption tour. The cross-country series of events begins September 11 at the Western Riverside County/City Animal Shelter in Riverside, California, USA.

Get Your Licks on Route 66 will visit animal shelters in 15 cities to support adoption events and help shed light on the plight of homeless pets. In its first six years, the tour has assisted in placing more than 3,000 animals with adoptive families. This is the third year that Charlee Bear has sponsored the tour.

 “Charlee Bear is proud to support FIDO Friendly on its annual Route 66 tour of shelters to aid in finding forever homes for pets who are in need,” says Ava Olsen, brand manager for Charlee Bear Dog Products. “Just as our simple, wholesome treats help reinforce the bond between dog and human, the tour brings attention to thousands of animals who so desperately need a loving family. Charlee Bear will continue to support shelters doing important, life-saving work.”