on September 10, 2015
US cat ownership trends
Marketing toward people who own or may own cats—especially women—should be a focus for the industry.
According to the Spring 2015 Simmons National Consumer Study from Experian Marketing Services, 52% of US households (or 61.8 million) have dogs or cats, with 39% (or 47.1 million) keeping dogs and 25% (or 30.2 million) keeping cats. These data show pet ownership rates for dogs up by a percentage…
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