Pet Food Market Trends / Something to Chew on
on October 9, 2015

Pet food needs to tell its powerful story to consumers

Pet food companies have the perfect opportunity to communicate with consumers, says PFI’s new president

Pet food companies share a common cause and commitment to produce safe pet foods and provide comfort and nutrition to pets, says Cathy Enright, president of the Pet Food Institute (PFI) since April. That makes for a compelling story to share with consumers, as well as governing bodies and…

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