Continuing on its path of international expansion, Wondelgem, Belgium-based pet supplies specialist Laroy Group reached an acquisition agreement with Dutch group Europet Bernina International (EBI) on October 21, 2015. Els Laroy, Laroy Group CEO, signed the takeover documents at the EBI headquarters in Gemert, the Netherlands, accompanied by the management of both firms.
Europet Bernina, the supplier and developer of pet brands like Aqua Della, Heartfelt, EBI and D&D, with branches in the Netherlands, Germany and France, has been a steady source of innovation, creativity and reliability in the industry for many years.
Because of this agreement, the international supplier of pet products Laroy Group now employs 225 people and has a turnover of EUR65 million (US$71 million) in 62 countries across the globe. Laroy Group aims to be a very competitive and reliable partner for all pet supplies. In the important home markets Belgium, The Netherlands and Luxemburg, and beyond. This acquisition significantly strengthens its position in The Netherlands, France and especially Germany.
The main proprietary brands of the new Laroy Group are:
Pet owners want a lot from their pet food brands. They want primary proteins that suit what they believe is best for their animal. They want grains or they don't. They want something customized, but it has to be easy to understand.
Constraints and crises, like those experienced in 2020, help drive innovation and sustainability offers context.