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Pet Food Ingredients / Pet Food Market Trends / Pet Food Labeling
on November 6, 2015

Negative label claims popular in pet food and human food

Given how consumers continue to respond to such claims, they likely aren’t leaving pet food labels any time soon

As pet food trends mirror those in human food, negative marketing—making claims about what the product does not include—has become standard practice for both sectors. “Gluten free has gone mainstream,” commented Lu Ann Williams, director of innovation for Innova Market Insights, in a webinar on human food claims. That seems…

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