In January 2010, Tim Callahan, CEO of WellPet, spoke with Petfood Industry. In January 2016, WellPet announced that it would acquire Sojos, a family-owned company offering a line of raw, freeze-dried pet food for dogs and cats.
Some key quotes from that 2010 interview that are still relevant today:
Petfood Industry (PI): With all the changes WellPet has experienced over the past couple years, what do you think have been the most important changes for the company's future success? Tim Callahan (TC): I'd start by saying in addition to the things we changed, it's probably good to say one of the things we didn't change.
While cat trends continue, the pandemic has added to overall slow-growth treatment of the cat food market.
Premiumization and humanization, as well as automation, fueled continued operation growth in spite of the COVID-19 pandemic.