Nutreco has completed the acquisition of Micronutrients, pending regulatory clearance. Micronutrients is a global leader in hydroxy-based trace minerals. The acquisition enables Trouw Nutrition, Nutreco's animal nutrition business, to further strengthen its Selko feed additives product portfolio. Bruce Crutcher will take over the general management of Micronutrients.
Nutreco’s strategy is to address global trends in the animal protein value chain by providing its customers innovative and sustainable nutritional solutions that require advanced technical and application know-how. Micronutrients’ product portfolio fits this strategy. In combination with its existing product range and R&D capabilities, the acquisition makes Trouw Nutrition a global leader in the specific feed additive segment of hydroxy trace minerals. Furthermore, Micronutrients’ products will strengthen Trouw Nutrition’s global premix business.
Crutcher, who leads Trouw Nutrition USA, will take over the general management of Micronutrients in the second quarter of 2016. The new general manager for Trouw Nutrition USA will be announced shortly. Current Micronutrients CEO Pat James will step down and retire, but will stay on as internal adviser to support Micronutrients further growth.
Pet owners want a lot from their pet food brands. They want primary proteins that suit what they believe is best for their animal. They want grains or they don't. They want something customized, but it has to be easy to understand.
Constraints and crises, like those experienced in 2020, help drive innovation and sustainability offers context.