Actûrus, a global consumer and influencer research firm, has launched its Pet Food Purchase Decision Study.
The Pet Food Purchase Decision Study will leverage influencer and consumer research, to provide insights to pet food manufacturers seeking to optimize brand performance.
Influencers/retail sales associates (RSAs) are critical to consumer pet food purchase decisions. Understanding the RSA can help you gain share of recommendations and increase sales.
There are 110,000 retail sales associates in the US interacting with consumers at the point of purchase for pet food. These RSAs make a brand recommendation over 44% of the time and have the power to make or break your brand in front of shoppers. In retail chains such as Petco and PetSmart, RSAs are making at least six pet food recommendations per day.
“In a category where the product affects the health of a pet, choosing the right product is vital. Getting a product endorsement in the form of a recommendation from an expert makes all the difference,” said Kevin Moran, CEO at Actûrus.
The Pet Food Purchase Decision Study will provide clients with the following:
Pet owners want a lot from their pet food brands. They want primary proteins that suit what they believe is best for their animal. They want grains or they don't. They want something customized, but it has to be easy to understand.
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