Actûrus, a global consumer and influencer research firm, has launched its Pet Food Purchase Decision Study.

The Pet Food Purchase Decision Study will leverage influencer and consumer research, to provide insights to pet food manufacturers seeking to optimize brand performance.

Influencers/retail sales associates (RSAs) are critical to consumer pet food purchase decisions. Understanding the RSA can help you gain share of recommendations and increase sales.

There are 110,000 retail sales associates in the US interacting with consumers at the point of purchase for pet food. These RSAs make a brand recommendation over 44% of the time and have the power to make or break your brand in front of shoppers. In retail chains such as Petco and PetSmart, RSAs are making at least six pet food recommendations per day.

“In a category where the product affects the health of a pet, choosing the right product is vital. Getting a product endorsement in the form of a recommendation from an expert makes all the difference,” said Kevin Moran, CEO at Actûrus.

The Pet Food Purchase Decision Study will provide clients with the following: 

• Identification of the key drivers of RSA recommendations, including specific messages and trade activation programs that will increase your brand’s share of recommendations. 
• A deep understanding of how brands are perceived by sales associates and consumers, what they see and value from you and how you can improve performance. 
• A transparent view of the pet food shopping process from the perspective of consumers, covering information gathering to actual purchase. 
• Visual observation of the critical elements and consequent impact of sales influencers on a consumer’s brick and mortar path to purchase. 
• Prescriptive, detailed and actionable insights leveraging sales associate influencers and consumer purchasers so you can win vs. the competition.