Chews Rescue, Barkworthies’ new shelter program, will kick off in March by:
- Making a $10,000 donation to the local Richmond Animal Rescue, plus delivering a generous amount of treats for the rescue pups to enjoy.
- Launching a two-month Facebook campaign that invites pet parents to support animal rescue by sharing photos and more of their own rescue pet expressing why rescue is the best breed.
- Donating an additional $5 to the Richmond Animal League for each Facebook entry successfully received between March 1 and April 30.
At the conclusion of the promotional Facebook campaign, one lucky dog (i.e. Facebook campaign entry) will be randomly selected to receive a year’s supply of Barkworthies treats and chews. Additionally, the brand will make a 500-piece product donation to an animal shelter in the winner’s honor.
The Chews Rescue program was developed as a tribute to everyone that assists in animal rescue and the positive impact it makes on individual families and community. “When my wife and I got our dogs, Espy and Sushi, it changed our lives,” said Barkworthies’ CEO and co-founder Avrum Elmakis. “They were the inspiration to create Barkworthies and, ultimately, shaped the brand’s commitment and standards. We hope the Chews Rescue program gives back in a meaningful and significant way – it’s our way of saying thank you.”
This isn’t the first time Barkworthies has prominently endorsed animal rescue. Last year it redesigned everything, including product packaging and its website, to feature exclusively rescue dogs. The most frequent Barkworthies rescue model is Jackson, a 3-year-old Australian cattle dog, pit bull terrier and border collie mix.
Those interested supporting animal rescue are encouraged to enter the Barkworthies Facebook campaign and the brand will donate US$5 to the cause in their honor.
