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Pet Food News
on February 29, 2016

Customers to get some money back in Blue Buffalo settlement

Settlement in false labeling lawsuit will pay up to US$32 million

Consumers who purchased certain Blue Buffalo products between May 7, 2008, and December 18, 2015, may receive a partial reimbursement as a result of a settlement the company reached in a class action lawsuit over the labeling of its products.

In December 2015, Blue Buffalo entered into a settlement agreement in class action lawsuits brought against it on behalf of consumers. Blue Buffalo denies any wrongdoing and has agreed to the settlement to eliminate any ongoing litigation.

The lawsuits claim that some Blue Buffalo products were not consistent with the company’s “True Blue Promise,” which states that the products are “formulated with the finest natural ingredients” and made with “no chicken/poultry by-products meals; no corn, wheat or soy; and no artificial preservatives, colors or flavors.”

In order to receive a reimbursement, class members may choose one of the following options: 

  • Option 1: Settlement class members must complete a Claim Form.  If you do not have valid Proof of Purchase you must confirm under penalty of perjury that you purchased one or more Blue Buffalo Products during the settlement class period, and state the total amount of money that you spent on Blue Buffalo Products during the settlement class period. For each US$50 in purchases, eligible Class Members will receive US$5 in the form of a cash payment up to a total of US$10. A settlement class member who confirms that they purchased one or more Blue Buffalo products but did not spend at least US$50 will be entitled to receive a US$5 cash payment
  • Option 2: Settlement class members who complete the claim form and provide valid proof of purchase, shall receive US$5 in the form of a cash payment for each US$50 in purchases of the Blue Buffalo Products up to a total recovery of US$200.   

For complete details, including a list of affected products, a claim form, and detailed court documents and other information, call +1.844.245.3772, visit www.petfoodsettlement.com, or write to Blue Buffalo Settlement, c/o Heffler Claims Group, P.O. Box 58730, Philadelphia, PA 19102-8730.

On May 6, 2014, Purina filed a lawsuit against Blue Buffalo for false advertising after testing revealed the presence of poultry byproduct meal in some of Blue Buffalo’s top-selling pet foods. On May 6, 2015, Blue Buffalo acknowledged in court that a “substantial” and “material” portion of Blue Buffalo pet food sold to consumers contained poultry byproduct meal, despite advertising claims to the contrary.

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