Consumers who purchased certain Blue Buffalo products between May 7, 2008, and December 18, 2015, may receive a partial reimbursement as a result of a settlement the company reached in a class action lawsuit over the labeling of its products.
In December 2015, Blue Buffalo entered into a settlement agreement in class action lawsuits brought against it on behalf of consumers. Blue Buffalo denies any wrongdoing and has agreed to the settlement to eliminate any ongoing litigation.
The lawsuits claim that some Blue Buffalo products were not consistent with the company’s “True Blue Promise,” which states that the products are “formulated with the finest natural ingredients” and made with “no chicken/poultry by-products meals; no corn, wheat or soy; and no artificial preservatives, colors or flavors.”
In order to receive a reimbursement, class members may choose one of the following options:
For complete details, including a list of affected products, a claim form, and detailed court documents and other information, call +1.844.245.3772, visit www.petfoodsettlement.com, or write to Blue Buffalo Settlement, c/o Heffler Claims Group, P.O. Box 58730, Philadelphia, PA 19102-8730.
On May 6, 2014, Purina filed a lawsuit against Blue Buffalo for false advertising after testing revealed the presence of poultry byproduct meal in some of Blue Buffalo’s top-selling pet foods. On May 6, 2015, Blue Buffalo acknowledged in court that a “substantial” and “material” portion of Blue Buffalo pet food sold to consumers contained poultry byproduct meal, despite advertising claims to the contrary.
While cat trends continue, the pandemic has added to overall slow-growth treatment of the cat food market.
Premiumization and humanization, as well as automation, fueled continued operation growth in spite of the COVID-19 pandemic.