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Dog and Cat Food Nutrition / Pet Food Market Trends
on April 11, 2016

Pet food toppers' market popularity growing

As consumers increasingly scrutinize the food in their pets’ bowls, supplemental items that serve as additions to conventional pet food are hitting the market.

In a day and age where pet owners increasingly scrutinize their pets’ food almost as if it were their own, it stands to reason that supplements to primary pet food diets would grow in market popularity. According to GfK data, pet meal enhancers (a category which includes all manner…

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