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Pet Food Market Trends
on May 12, 2016

How Millennial pet owners are impacting pet product trends

As older generations stabilize or even "age out" of pet ownership, the 18–34 age group is stepping up to affect consumer trends.

Generation Y, the so-called “Millennials” born between 1981 and 2000, makes up 24% of the US pet owner landscape, according to the American Pet Products Association (APPA)’s 2016 Generational Report. While the Millennials have not yet caught up to Generation X (30% of the pet-owning population in the…

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