The new “Amazon FastMovers Dog Food” report from Profitero says online dog food sales are increasing, with more pet owners buying their pet food from Amazon.com and other websites like Chewy.com.
Online sales accounted for US$3.7 billion of the US pet care total in 2014, up 76% from 2010.
Consumers cite convenience and choice as the main reasons they purchase their pet products online.
According to a report from 1010data this year, in the first quarter of 2016, Blue Buffalo was the No. 1 pet food brand sold online, moving up from No. 2 in the first quarter of 2015. Consumers tend to favor specialty brands online, as 9 out of the top 10 brands produce specialty pet food. In the first quarter of 2015, Wellness was the No. 1 selling brand, followed by Blue Buffalo and Taste of the Wild. In the first quarter of 2016, Blue Buffalo has captured enough market share to become the No. 1 selling brand, with Hill’s and Purina also growing their share year-over-year.
Profitero says product ratings and reviews are a source of growing influence on Amazon, and are shown to have a significant impact on conversion rates online and offline.
Dog food sales increasingly are going digital, with increasing numbers of pet owners turning to Amazon to buy their pet supplies, according to global e-commerce analyst Profitero. Online sales accounted for $3.7 billion of the U.S. pet care total in 2014, approximately 6 percent of the total, and an increase of 76 percent since 2010, according to market research company Forrester.
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