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Pet Food News / Pet Food Market Trends
Interzoo 2016
Interzoo 2016 | courtesy WZF GmbH
on May 31, 2016

Interzoo 2016 was largest ever

The 34th Interzoo, an international pet industry trade fair, was the largest in its history. Approximately 39,000 trade visitors (up five percent from last year) from more than 90 countries attended the event. The number of exhibitors was up by seven percent. This year, a total of 1,818 suppliers from 61 countries displayed their innovations and trends on over 115,000 square meters (1,237,849 square feet) of exhibition space. Wirtschaftsgemeinschaft Zoologischer Fachbetriebe GmbH (WZF) organized Interzoo.

Seventy percent of visitors came from outside Germany, the majority from Italy, France, the Netherlands, Spain, the Czech Republic and Poland. The international nature of the exhibitors was also higher this year, at 82 percent.

There was a significant media response to this year’s Interzoo, with 423 accredited journalists reporting on the show, product innovations and the trends in the pet industry on the radio, on TV, in papers, online media and magazines. 

Norbert Holthenrich, president of the German pet trade and industry association said in a press release that the show of products and services for the global pet market gave both journalists and visitors a sense that “the market is flourishing.

“The overall global market has grown to more than €92 billion [US$103],” said Holthenrich at the Interzoo press conference, referring to economic data from market research institute Euromonitor, “and the European pet market accounts for €28.8 billion [US$32.1 billion] of that total.”

Interzoo 2016 included a half-day trade fair conference with the theme of “The Pet Market of Tomorrow,” speakers discussed global mega-trends, new developments in the pet industry and business areas of the future. In the World Café, participants talked about potential future solutions at a company level and for the industry as a whole.

The next Interzoo will be held in Nuremberg, Germany from Tuesday, May 8 to Friday, May 11, 2018.

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