The Honest Kitchen announced partnerships with meat suppliers Crystal Lake Farms and Diestel Turkey Ranch to incorporate free-range, sustainably farmed chicken and turkey meat into its Proper Toppers pet foods. Proper Toppers are ready-to-eat dehydrated meal replacements or meal toppers that can be mixed with conventional pet food or used as a treat.
“Our partnerships with Crystal Lake Farms and Diestel Turkey Ranch continue The Honest Kitchen’s steadfast commitment to implementing the highest possible welfare and sustainability standards for meats, across the board,” said The Honest Kitchen’s founder and CEO Lucy Postins in a press release. “We’re incredibly proud to incorporate these meats into our supply chain.”
Diestel turkeys are raised in accordance with Global Animal Partnership’s welfare standards. Diestel birds are fed a 100 percent vegetarian diet and are never administered growth stimulants or antibiotics.
The Crystal Lake Free Ranger is a pasture-raised chicken that lives both inside and outside. Crystal Lake Farms birds are free of antibiotics and hormones, fed a vegetarian diet and raised according to Global Animal Partnership step four, meaning they have continuous access to the outdoors except during inclement weather. They are also non-GMO verified.
The Honest Kitchen first incorporated free-range meat into its supply chain in 2009, when it transitioned to 100 percent free-range chicken from Petaluma Poultry. Since then, the company has purchased only free-range chicken for use in its recipes.
While cat trends continue, the pandemic has added to overall slow-growth treatment of the cat food market.
Premiumization and humanization, as well as automation, fueled continued operation growth in spite of the COVID-19 pandemic.