Dog and Cat Food Nutrition / Pet Food Ingredients / Pet Food Market Trends
on August 1, 2016

Functional life spans, wellness link human, pet food trends

With pet humanization well-entrenched as a pet industry trend, the links between human and pet health trends are increasing.

It is estimated that over 20,000 new products are launched every year within the food market (see Figure 1). Claims such as “natural,” “free of chemicals,” “free of preservatives” and “no artificial components” are at the top of the list for many of these newly launched products. These types of

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