Protein and rice trend emerging in pet food

While browsing at the pet food store recently, a pattern emerged that I hadn’t previously noticed: a “protein and rice” theme. There was the old standard “Lamb & Rice” which is now flanked by Chicken & Rice, Turkey & Rice, Beef & Rice, etc.

Aldrich G 120x120 Headshot
Greg Aldrich, Ph.D.
January 12, 2004

While browsing at the pet food store recently, a pattern emerged that I hadn’t previously noticed: a “protein and rice” theme. There was the old standard “Lamb & Rice” which is now flanked by Chicken & Rice, Turkey & Rice, Beef & Rice, etc.

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