Pet Food Market Trends
on September 12, 2016

How dog, cat obesity affects pet food consumer trends

With the number of overweight dogs and cats increasing every year, consumers are turning to pet food as the first line of defense in keeping pets healthy.

According to the 2014 National Pet Obesity Awareness Day Survey (released in 2015), an estimated 52.7% of dogs and 57.9% of cats are obese or overweight in the US—which equates to 43.8 million dogs and 55 million cats (see Figure 1). Of these animals, 17.6% of dogs (13.9 million) and…

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