Online sales of these five pet foods and treats were the top sellers on Amazon.com in 2016, according to a report from One Click Retail, “Pet Products: The Amazon Effect.” Amazon’s top selling pet food was Taste of the Wild Dry Dog Food with more than US$25 million in 2016 sales. Among pet treats, the top seller was Greenies Dental Dog Treats, bringing in nearly US$10 million in 2016 sales.
Overall, pet food made up approximately 35 percent of Amazon’s US$2 billion in pet product online sales in 2016.
An analyst noted that Amazon.com's YoY [year-over-year] growth rate in pet product sales reflects an increasing trend towards pet food e-commerce.
“Today's pet owners are highly connected and responsible for driving the market toward more online sales market,” said Nathan Rigby, VP of sales and marketing at One Click Retail, in a press release.
Pet food and feeding supplies enjoyed 55 percent YoY growth on Amazon. Online sales of pet food, considered alone, reached 60 percent YoY growth. Pet treats hit 40 percent YoY growth.
“Many consumers are unable or unwilling to carry large, heavy bags of food from the store, especially among today's younger, city-dwelling pet owners, many of whom don’t have a driver's license or access to a vehicle,” wrote Rigby.
Pet owners want a lot from their pet food brands. They want primary proteins that suit what they believe is best for their animal. They want grains or they don't. They want something customized, but it has to be easy to understand.
Constraints and crises, like those experienced in 2020, help drive innovation and sustainability offers context.