Pet Food News / Petfood Forum News / Pet Food Packaging
on April 4, 2017

6 insights for marketing pet food to millennials

Bob Wheatley, founder and CEO, Emergent, gave six insights that should be considered by pet food marketers who want to appeal to millennial pet owners and keep them as loyal customers.

Millennials – the largest group of consumers and leaders in pet ownership – are not surprisingly leaders when it comes to spending on their pets. However, millennial shoppers are known to be serial avoiders of anything that looks like traditional marketing, which is why pet food companies need to appeal…

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