The value of customer service in the pet food industry

An expert on customer support services for the pet food industry said good service can provide defense against negative press and potential litigation. Good customer service can also build loyalty and differentiate a brand in a crowded market place.

In an age where people consider their pets to be on near-equal footing as human relatives, pet food companies must be especially careful when dealing with disgruntled customers.

Dr. Melissa Brookshire, a veterinarian and founder of North River Enterprises, a consulting firm specializing in consumer support services for…

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October 2021
In the October 2021 issue of Petfood Industry, read about small pets, aflatoxin and other topics.

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Feature

By Lindsay Beaton

Small pets make bigger mark than ever on the industry

While dogs and cats continue to reign supreme, the growth of the “other” pet space can’t be denied: 9.9 million homes own a bird, 6.2 million homes have a small pet (usually small mammals) and 5.7 million homes own a reptile.

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Feature

By Lindsay Beaton

‘Other’ pets get a boost as trends from dog/cat catch up

Pet owners with birds, small mammals and other types of non-dog/cat animals are demanding the best for their feathered, furry or scaly friends.

READ MORE in Petfood Industry magazine

The value of customer service in the pet food industry

An expert on customer support services for the pet food industry said good service can provide defense against negative press and potential litigation. Good customer service can also build loyalty and differentiate a brand in a crowded market place.

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Digital Edition

Read the October issue of Petfood Industry!

The value of customer service in the pet food industry

An expert on customer support services for the pet food industry said good service can provide defense against negative press and potential litigation. Good customer service can also build loyalty and differentiate a brand in a crowded market place.

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