Pet Food Safety
on April 5, 2017

The value of customer service in the pet food industry

An expert on customer support services for the pet food industry said good service can provide defense against negative press and potential litigation. Good customer service can also build loyalty and differentiate a brand in a crowded market place.

In an age where people consider their pets to be on near-equal footing as human relatives, pet food companies must be especially careful when dealing with disgruntled customers.

Dr. Melissa Brookshire, a veterinarian and founder of North River Enterprises, a consulting firm specializing in consumer support services for…

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