on April 5, 2017
The value of customer service in the pet food industry
An expert on customer support services for the pet food industry said good service can provide defense against negative press and potential litigation. Good customer service can also build loyalty and differentiate a brand in a crowded market place.
In an age where people consider their pets to be on near-equal footing as human relatives, pet food companies must be especially careful when dealing with disgruntled customers.
Dr. Melissa Brookshire, a veterinarian and founder of North River Enterprises, a consulting firm specializing in consumer support services for…
Related Articles
In a digital age, face-to-face interaction still key
DEStech publishes food production reference book
What do pet owners think of the pet food industry? (Part 1)
