World Pet Association (WPA) released the whitepaper “Social Media Best Practices for Pet Stores.” Some of these tips may be relevant to pet food companies as well.
The study provides best practices and guidelines to help pet retailers evaluate and better use the social media tools at their disposal. The whitepaper was compiled by, Crystal Vilkaitis, owner of Crystal Media and SuperZoo guest speaker.
“Social media has become an indispensable tool for retailers and we recognize they’re hungry for information to ensure they're optimizing their accounts,” says Doug Poindexter, president of WPA, in a press release. “By providing a whitepaper focused on this hot topic, we’re giving retailers access to actionable ways to improve their businesses.”
In addition, the piece includes a case study following the social media emergence of The Pet Authority, Inc. in Albert Lea, Minnesota, USA. Over the space of several months, the store eliminated traditional radio advertising in favor of Facebook advertising, following guidance from Vilkaitis and her team. As a result, the store generated 3,600 new fans and realized a 31 percent increase in sales and cost savings of US$1,000.
Founded in 1950, World Pet Association (WPA) is a non-profit based in California, USA. WPA coordinates SuperZoo and Atlanta Pet Fair and Conference.
WPA provides guidance on consumer and legislative issues focused on the good of pet industry professionals, as well as the industry as a whole. WPA also works in the public sector to inform consumers and ensure safe, healthy lifestyles for all animals.
Pet owners want a lot from their pet food brands. They want primary proteins that suit what they believe is best for their animal. They want grains or they don't. They want something customized, but it has to be easy to understand.
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