Clear Conscience Pet SuperGravy was recently featured on the “Try it Before You Buy It” investigative consumer report series on KLAS 8 TV, the CBS affiliate in Las Vegas, Nevada, USA. SuperGravy and Clear Conscience Pet are the only pet industry product and brand ever featured on Emmy-winner Michelle Mortensen’s product testing segments.
The CBS 8 on air and production team volunteered to have their own dogs as testers for the segment, which has aired several times and is available online at the CBS 8 “On Your Side” website. The segment originated with an interview between Michelle Mortensen and Clear Conscience Pet Founder Anthony Bennie, in which he shared consumer tips about deciphering pet food labels, selecting the right foods, and pet food and treat safety issues.
Bennie, who received the Pet Industry Icon Award from Pet Age magazine in 2015, is the inventor of SuperGravy. The instant powdered pet gravy and broth mix was originally launched in 2011 and has been the recipient of nine industry awards out of the company’s 19 awards and special recognitions.
The company states that SuperGravy transforms dry kibble into a moist meal and that it is an alternative to using canned food as a dry kibble topper. Clear Conscience Pet has released three new recipes for SuperGravy pet food toppers. SuperGravy is enhanced with digestive enzymes and probiotics and is now formulated to make either gravy or broth. Clear Conscience Pet also manufactures treats and chews infused with a Superfood Dry Rub.
By Lindsay Beaton
Packaging continues to be a primary way for pet food companies to speak to their customers.
By Lindsay Beaton
Pet treat trends are largely following pet food trends as pet parents look to bond with their animals.