Pet Food News / Pet Food Ingredients
on August 1, 2017

Animal welfare claims on pet food may attract pet owners

Claims about animal welfare issues on pet food labels may influence pet owners to buy, more so than non-pet owners.

Scientists at the University of Göttingen, Germany compiled evidence that seeing claims about animal welfare issues, such as free-range, on pet food labels may incline pet owners to purchase those products. Eventually, this tendency could be harnessed to increase the value of byproducts from livestock reared according to animal…

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