Superpremium dog food and treats manufacturer Bil-Jac has launched a new probiotic food spray for dogs. BreakThru Biotics Probiotic Food Spray provides daily probiotics for dogs to support digestive health and immune function.
The product comes at a time when many dog families are looking for a way to add probiotics to their regimen to support immune function—just as they do for their own diets.
“Millions of people are using probiotics on a daily basis for their own health and well-being,” said Bil-Jac President Bob Kelly in a press release. “Research indicates that our dogs can also benefit from using probiotics on a daily basis. We set out to create a delicious, easy-to-use daily spray to do just that. No pills, no messy powders that need mixing, no need to refrigerate—just spray it on your best friend’s regular food at mealtime, it’s as easy as that … BreakThru Biotics doesn’t just deliver one or two strains of probiotics. It contains a broad spectrum of 12 different healthy bacteria to support digestive health and immune function.”
BreakThru Biotics comes in a 4 oz. bottle and lasts about one month for large dogs and three months for small dogs. BreakThru Biotics is now available at PetSmart stores.
The new probiotic spray reflects the trend of pet humanization in the pet food industry. While the humanization of pets has led to dramatic shifts in the pet food industry, the psychology behind that phenomenon hasn’t received much scientific attention.
A team of University of Illinois animal scientists want to study the psychological motivations that drive dog owners’ choices about their dogs’ diet and lifestyle. The researchers think they may use the survey results to develop educational materials for owners about their dog’s nutritional needs and wellbeing. They may also share their results with the pet food industry to develop products tailored to owners’ habits and preferences, as well as dogs’ nutritional needs.
While cat trends continue, the pandemic has added to overall slow-growth treatment of the cat food market.
Premiumization and humanization, as well as automation, fueled continued operation growth in spite of the COVID-19 pandemic.