The Pet Food Manufacturers’ Association (PFMA), a trade body representing the UK pets food industry, has published new sector guidelines for the manufacture of commercial raw pet food in the UK. The guidelines, which promote best practice in the sector, have been developed in conjunction with Defra, the Animal and Plant Health Agency (APHA), Public Health England (PHE) and the Food Standards Agency (FSA).
The guidelines aim to:
“With the growing interest in raw pet food, and more companies producing commercial raw pet foods, the guidelines are very timely,” said Michael Bellingham, PFMA chief executive, in a press release. “There are currently eighty-one producers of commercial raw diets registered with Defra, and nine of these are members of the PFMA so there is also the opportunity for us to grow our dedicated sector group”.
The Manifesto is PFMA’s way of writing to UK political leaders on behalf of the UK’s 54 million pets. In this open letter to all party leaders, PFMA appeals to politicians to facilitate their task of operating successful UK pet food manufacturing business amid the economic and political uncertainties that are currently challenging the industry.
Pet owners want a lot from their pet food brands. They want primary proteins that suit what they believe is best for their animal. They want grains or they don't. They want something customized, but it has to be easy to understand.
Constraints and crises, like those experienced in 2020, help drive innovation and sustainability offers context.