Advertisement

Pet Food News / Pet Food Market Trends
on November 13, 2017

Pet specialty responds to Blue Buffalo mass market sales

Blue Buffalo CEO Billy Bishop discussed pet specialty retailers reactions during the company’s third quarter 2017 earnings call.

Pet specialty retailers pushed back against Blue Buffalo’s decision to sell its dog and cat food in mass market outlets, Blue Buffalo CEO, Billy Bishop said during the company’s third quarter 2017 earnings call. Some pet specialty retailers pulled Blue Buffalo promotions, canceled off-shelf activity for the brand…

To view the full article, please register or login.

Advertisement