In November, bloggers for Petfood Industry shared insights on product claims, trends and grains.

4 human food trends for pet food market to watch in 2018
If you’re a pet food trends watcher (and who isn’t?), you may be happy to know that trend prediction season is upon us!

Navigating pet food product claims, part 2: animal raising
There is no regulatory definition for “humanely raised,” which makes evaluating these claims difficult.

Pet food trends review: Are grains making a comeback?
‘Tis the season for prognosticating on trends – pet food trends, human food trends, you name it – and, in a new twist, reviewing trends predicted the year before as to whether they actually developed.

Pet food, human food trends: what consumers really want?
An enhanced focus on clean labels called "mindful choices" is showing up in both human foods and pet food.

Navigating pet food product claims, part 3: natural
Just about everyone in the pet food marketplace is making natural label claims regardless of channel, as I’ve discussed in previous blog posts.