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Pet Food Market Trends
on January 11, 2018

Looking ahead: the pet food industry in 20 years

Industry expert Marcel Blok takes a look at what the pet food industry may be up to in the future.

What does our industry look like in 20 years? Only recently I was asked this question. In times where looking ahead three years is already a challenge, doing so for 20 years is downright pretentious — because life cycles of trends become shorter, because market characteristics are changing rapidly, because…

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