Isle of Dogs: Natural pet food, products promote wellness
This specialty pet grooming products company expanded into pet food in order to fully serve its furry customers.
Isle of Dogs got its start in a non-food segment of the pet world: grooming.
“We were born of a winning heritage in the professional dog show arena that resulted from one woman’s quest to find a solution to help her dog recover from a life-threatening skin ailment,” says John Hart, president of Isle of Dogs. “That spirit lives on within the company today and is part of our culture. We are on a quest to help dogs shine from the inside out.”
Read the entire article about Isle of Dogs in the March 2018 issue of Petfood Industry.
The company combines grooming products with natural pet food, treats and supplements to promote wellness and beauty from within, says Hart. “All of our health and beauty products help improve the quality of life for dogs and cats by providing the nutrients necessary for clean, healthy coats and optimal internal health.”
Focusing on internal and external pet health
“We pride ourselves on innovation, rather than imitation,” says Hart. “All of our products are unique and provide a benefit in the overall health of a pet. Our dedication to quality, safety and efficacy provides retailers the confidence to know our products perform and will keep customers coming back to their stores.”
With the addition of food and treats to Isle of Dogs’ luxury shampoo, conditioner and brush spray offerings, the company says it has a product line that combines internal health and external beauty to support the overall wellness of dogs and cats. The company’s June 2017 launch of its nourish brand of pet food, jerky treats, dental chews and supplements focuses on grain-free and high-protein formulations customers are asking for.