Prins Petfoods won the 2017-2018 Best Product of the Year award for Prins ProCare Standard Fit pressed kibble.
The Best Product of the Year election is a major consumer election in the Netherlands, where consumers decide what the best products are according to them.
Prins has a history of success in the election. The company won Best Product of the Year in 2015-2016 in the animal feed category for ProCare Super Active pressed kibble.
Prins ProCare Standard Fit is a pressed food for adult dogs up to the age of eight with a medium level of energy use. Thanks to an adjusted energy content, this diet helps castrated dogs and dogs that are not active in sports to maintain optimal health. Carefully selected ingredients contribute to healthy skin, a shiny coat, healthy digestion and balanced intestinal flora.
The Dutch family-owned company specializes in pressed dog food. Their three best-selling products are Prins ProCare Super Active, for growing and active adult dogs in the prime of their lives, Prins ProCare Standard Fit, for adult dogs with medium energy use and Prins ProCare Lamb & Rice Hypoallergic, for adult dogs with sensitive skin and coat.
According to Prins, the production of pressed dog food takes place at a relatively low temperature, so that all nutrients are retained and optimally used. Pressed kibble takes up less space because the nutrients are compressed together. This ensures a lower stomach load and good digestability.
Pet owners want a lot from their pet food brands. They want primary proteins that suit what they believe is best for their animal. They want grains or they don't. They want something customized, but it has to be easy to understand.
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