Pet Food Market Trends / Pet Food Safety
on March 8, 2018

Could Blockchain revolutionize the pet food industry?

Blockchain provides proof of pet food ingredient claims and quality by essentially telling a brand’s story in a more credible way.

It’s apparent that the pet food business is in many ways a four-legged mirror of human food trends. There’s some momentum now for higher-quality, protein-forward, grain-free diets with a focus on improved nutritionals populated with real food ingredients. This is a reflection of consumer belief that better, healthier food is…

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