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on May 9, 2018

Infographic: 4 rising, 3 declining novel pet food proteins

Novel proteins must meet other criteria besides being uncommon.

Pet food industry professionals frequently ask James Restivo, director of client development at market research group Nielsen, about novel protein ingredients for dog and cat food, he said during the opening session of Petfood Innovation Workshop.

“A couple of them are growing, …but to be transparent and…

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