Based in Gehren, Germany, CFF GmbH & Co. KG has created an animal nutrition business unit that will be engaged with the continuous supply of dietary fiber to the pet food industry. CFF GmbH & Co. KG is a provider of cellulose fibers made from renewable raw materials.
The new unit will develop customer and application specific fiber solutions with specific nutritional and technical properties. Fibers for use in animal nutrition require a differentiated assessment of their effect to the specific animal. An adequate fiber supply can have a positive influence on intestinal health and on the overall well being of the animal, whether chicken or pig, dog or cat.
Advanced technology allows for targeted selection of the fiber product, based on the raw material and fiber length. CFF fiber concentrates are suitable for manufacturing feed for all livestock and pets. The fiber concentrates are hygienic and free from mycotoxins. The Animal Nutrition business unit will focus on the degree of functionality of the fibers and the nutritional effects on the animal.
CFF introduces fiber concentrates of different length from powdered cellulose and lignocellulose for nutritional and technological applications. Animal nutrition expert Dr. Edgar Daenner is responsible for setting up the new business unit as product manager international.
“We see ourselves not only as a producer but are focusing our activities on the development of solutions,” said Managing Director Markus Zott, in a press release. “For CFF, research and development implies close cooperation with our ambitious customers and to create customized products and application specific processes. Our recipe for success is our high-quality diversified product range for virtually all applications. We can respond quickly to specific requirements of our customers and the market in general.”
One of Petfood Forum 2018’s educational tracks focused on nutrition, and with good reason: as pet owner demands continue to evolve, it falls to the pet food industry to ensure that dogs and cats continue to get the nutrients they need no matter what formulation said owners gravitate towards.
“Dogs and cats require nutrients, not ingredients,” said Gary Davenport, PhD, companion animal technical manager at ADM Animal Nutrition. Davenport presented on “Dried yeast: alternative protein for dogs and cats” on Tuesday, April 24 at Petfood Forum.
According to Aurélie de Ratuld, PhD, R&D cat platform manager for Diana Pet Food, there are quite a few current pet food industry challenges leading the charge for alternative ingredients, some of which she mentioned in her Petfood Forum presentation, “Can non-meat palatants satisfy pets’ taste buds? Researching alternative proteins to meet industry challenges.” First of all, ingredient availability and sustainability: more pet food production is needed, and more meat, marine and vegetable raw materials must be available to meet production needs. Second of all, the ability to answer world market trends and human requirements, such as ingredient claims, ethics, transparency and animal welfare concerns, must be at the forefront of the industry’s collective mind.
Pet owners want a lot from their pet food brands. They want primary proteins that suit what they believe is best for their animal. They want grains or they don't. They want something customized, but it has to be easy to understand.
Constraints and crises, like those experienced in 2020, help drive innovation and sustainability offers context.