With an increasing emphasis on sustainable products, consumers are looking for petfood that is both healthy for their animals as well as good for the Earth, according to The Toronto Observer .

One example of catering to such pet owners is animal rights activist Marilyn Murray. She has opened a new "ethical" pet store in Canada, For the Love of Animals.

An ethical pet store, as defined by  The Toronto Observer , sells petfoods, toys and accessories that are made with all-natural products according to a set of environmental standards.