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Pet Food News / Pet Food Market Trends
on July 19, 2018

5 Blue Buffalo priorities for fiscal year 2019

Blue Buffalo CEO Billy Bishop set forth five priorities for the pet food company during his presentation at General Mill’s annual investors day on July 11.

Blue Buffalo CEO Billy Bishop set forth five priorities for the pet food brand during his presentation at General Mill’s annual investor day on July 11.  Earlier this year, General Mills acquired Blue Buffalo for approximately US$8 billion.

Blue Buffalo’s plan for fiscal year 2019

  1. Continue to grow in food…
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