A woman and her twin sons were saved during the recent Haiti earthquake by bags of dog food, according to her interview with CNN .
The family was shopping for cat food in a supermarket when the quake struck. The woman said that when she felt the supermarket falling down on her, she thought they were going to die. However, bags of dog food in the supermarket created what the woman described as a cave, which prevented the roof from crushing her and her sons.
Pet owners want a lot from their pet food brands. They want primary proteins that suit what they believe is best for their animal. They want grains or they don't. They want something customized, but it has to be easy to understand.
Constraints and crises, like those experienced in 2020, help drive innovation and sustainability offers context.