Pet Food News / Petfood Forum News
on August 29, 2018

Pet food brands must gratify social media super leaders

Catering to an angry super leader can turn an outspoken critic into a brand booster.

Among pet food consumers, certain high volume social media users have an outsized influence on public opinion of a brand, said Larine Urbina, vice president of communications for Tetra Pak, in a video from Petfood Forum 2018. Pet food brands need to tend to these “super leaders,” and…

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