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Pet Food News
on October 5, 2018

Instagram eclipsing Facebook in pet food social media

The pet food industry’s trend away from public Facebook posts mirrors that of the wider consumer packaged goods world.

Pet food companies’ use of Facebook to interact publicly with pet owners on social media declined between April 2017 and June 2018, while Instagram grew in popularity, according to Gartner L2 analysts in the report “Digital IQ Index: Pet Care U.S. 2018.”  

Facebook and pet food companies

The…

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